What’s one of the fastest and easiest ways to spread the word of things that you want to share? Facebook Advertising! Ok, maybe it’s not the best, but I was excited about it. There are a lot of ways to advertise online and most recently I decided to toss a few dollars to test out boosting a facebook post. If you know me personally, than you’ll also know that I run the youtube channel “The Now Gaming Zone”. On that channel I post videos of me playing games with my family as well as unboxing subscription boxes such as Arcade Block and Super Geek Box. In addition to having that channel, I also have a facebook page for it in which I post some of the video’s as well.
Promoting with Facebook Advertising
I’ve been looking for ways to promote my youtube channel so when I was on the facebook page and a “Boost Post” button for 5 days, I thought I’d give it a go. It’s Facebook Advertising time! The original setup was to post for a day for $5 or post for 7 days for $7. I opted the for the $7 and came up with a post that did a update on the channel talking about what’s been going on and where the channel is headed. I had some options to choose who I was going to target. I decided that since a majority of the videos I’ve posted were minecraft on the xbox, my key interest were Xbox One, Minecraft, Video games or Xbox (console). The age group I tried was going for the college student to the people my age, so 22-37 and who lived in the United States. After the update, I posted it and sat back.
I regularly checked the updates on my phone every so often the first 2 days to see what I was getting. After the 7 days, the results were in!
I have 11 post engagements with 352 people reached. I was told I’d have 1200-2000 reach based on my keywords, so I was a little bummed about that. However the post resulted in 14 likes and 1 person liked my facebook page.
Sitting back excited, I realized I went into this all wrong and as a super newbie. Since the numbers I was hoping for didn’t show up, I started to ask myself questions on how it could of went better.
Why did I boost a post?
Why didn’t I boost the entire page?
Were the keywords to specific?
Could I of reached the audienced I desired with different ones?
How could I of targeted my post better?
What did I really want to achieve when boosting this post?
Was the post itself to vague when my end goal was to get more youtube subscribers?
These were some really great questions that I should of asked when I first started this facebook advertising post boost. I could of been direct in my intentions in a short and sweet paragraph. Promoting the page itself in attempts that people would look at it and go to the youtube channel might of helped as well. In the end, I really didn’t pull the numbers I wanted too. It was a super cheap $7 lesson in facebook boosting that made me think a lot.